Custom Labelling Client Stories - Ironman 4x4
A Safe Pair of Hands For a Rebrand
Ironman 4x4 was dealing with the fall-out from labels that failed to meet adhesive, UV stability and brand representation standards, shortcomings that could not continue after a re-brand.
YOUR DOMED LABELS
Ironman 4x4's brand is built upon product durability and toughness, evidenced by its standing as a product of choice for off-road competition teams and drivers worldwide. So when their product labels continually failed to meet adhesive, UV stability and brand representation standards, they knew it would call into question the underlying quality of Ironman 4x4 products.
As Ironman 4x4 had just rebranded, finding a supplier to deliver the labelling solution they needed was more important than ever.
That's where Durolenz came in.
THE BRIEF
Labels That Represent “Quality, Durability & Consistency”
For many years, Ironman 4x4 had encountered issues with its product labels, struggling to find a supplier that could deliver upon three core requirements: quality, durability and consistency.
Quality that accurately represents the Ironman 4x4 brand.
Durability to withstand the rigours of off-road use.
Consistency across the full Ironman 4x4 product range.
Due to their previous unsatisfactory experiences with custom labelling providers, Ironman 4x4 required a supplier that could demonstrate capability before they went into full label production. So, batch testing and sampling with a “no fuss approach” was a non-negotiable.
Labels That Walk The Talk
“Who you are speaks so loudly I can't hear what you're saying.” This famous quote, attributed to Philosopher Ralph Waldo Emerson, is over 100 years old. Today, the sentiment that ‘actions speak louder than words’ is still a cornerstone of Western culture.
In a consumer goods context, the modern buyer has become sceptical of advertising and makes purchasing decisions based on an increasingly varied range of factors, which means even companies with a track record of integrity must ensure that all facets of their products speak to their inherent quality.
Let's Discuss Your Labelling Project
At Durolenz, we don’t just provide products; we deliver solutions that meet the essence of your brief. Our experienced team collaborates with you to identify, design, and implement bespoke solutions that address your unique challenges, including those you may be unaware of.
